Leo Burnett India wins ‘Storyboard Commercial of the Year’ for Bajaj V

16 Dec,2016

By A Correspondent

 

Leo Burnett India bagged the ‘Storyboard Commercial of the Year’ award at the 17th edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.

 

Speaking on the win, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia, who was present to collect the award on behalf of Leo Burnett said, “This is pretty much the best way to end the awards streak this year! Automotive advertising is one of the most dynamic, high-volume categories, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the CNBC-TV18 Overdrive Awards stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

 

The Bajaj V was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

 

https://youtu.be/9cB7qDmdzA0

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