Lady Hardinge Medical College & Design Theka Launches ‘Cancel Cancer’ campaign

27 Dec,2016

By A Correspondent


The Ministry of State for Health and Family Welfare has spearheaded a cancer awareness initiative, ’Cancel Cancer’ at Lady Hardinge Medical College in New Delhi. The 360-degree event work has been conceptulised by Design Theka, BVM Design and Media House Pvt. Ltd. The initiative aims to focus on increasing awareness on various lethal effects of tobacco, causes of cancer and the measures taken to control it and with help of rich media will amplify engagement on digital platform to take the cause to the next level.


According to a report released in the year 2013 by the Government of India, in India, the age of one in every five person addicted to tobacco is less than 21 years. The report also mentions that out of 2 crore homeless children in India, 40-70% children come in contact with some or the other form of intoxication. There are many kids falling for some or the other kind of intoxication before the age of 5.


On the occasion, Minister of State for Health and Family Welfare Faggan Singh Kulaste said: “The campaign aims at educating people against the hazards of tobacco that is the root cause of cancer. The government supports this cause. We should actively participate in this noble campaign and contribute in any way possible to bring about the necessary change.”


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