IAMAI rewards CMOs at DMA Awards

19 Dec,2016

By A Correspondent


The Internet and Mobile Association of India (IAMAI) celebrated the achievements of the Chief Marketing Officers (CMOs) last Friday at the Digital Marketers’ Award (DMA).


This year the award show had 11 categories to honour CMOs and Marketing Heads. The categories that were rewarded were Banking, Insurance, Personal Finance & Investments, Healthcare, Automobile, Real Estate, IT &ITes, Travel, Digital Businesses and Consumer Durables/FMCG. List of winners is given herewith:


The winners were selected by a jury comprising of Tushar Vyas, Chief Strategy Officer, GroupM South Asia, GroupM; Atit Mehta, VP & Head of Media, Sequoia Capital; Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth & Asset Management; Aditya Rath, Partner, KPMG; Manish Vij, Founder, SVG Media; Anita Nayyar, CEO India & South Asia, Havas Media and Vivek Bhargava, CEO, iprospectCommunicate2.


Commenting on the significance of the DMA Awards, Kartik Jain, CMO – HFDC Bank said,”Digital Marketing Awards is a great initiative that inspires and motivates digital marketers in the industry. It is a great platform to showcase the efforts put in towards digital marketing by the industry collectively.”


Speaking about the impact of digital marketing, Gunjan Soni, CMO & Head – International Brands Business, Myntra, said,“Digital marketing is a completely democratic medium and therefore it is the power of the idea that can take a brand really far. Measuring the success not just by pure reach but by the number of shares and likes that a content is getting is key to a successful campaign.”


Said Mohan Menon, GM & Head Marketing – Max Healthcare: “There’s a lot happening in the digital space of the healthcare industry. Our industry is booming in terms of disruptions and innovations. Disruption and innovations using technology and digital is leading the piece not only in terms of marketing but also in service and product delivery. Even the traditional players in the segment is exploring digital in a big way to reach out to public and also delivery of service.”


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