Havas Media wins integrated media mandate for Foyr

23 Dec,2016

By A Correspondent

 

Havas Media Group, India has bagged the integrated media mandate for Foyr, an online and automated interior designer. The account will be handled out of the agency’s Bengaluru office.

 

Shailesh Goswami

Speaking on the association, Shailesh Goswami, Founder and CEO, Foyr.com said “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

 

Said Anita Nayyar, CEO, Havas Media Group, India and South Asia: “In an age of digitisation, personalisation and customisation, there is an increasing demand and huge scope for furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

 

“Foyr is a future-first brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr,” added Mohit Joshi, Managing Director, Havas Media Group.

 

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