DHFL Pramerica MF targets young investors

27 Dec,2016

By A Correspondent


DHFL Pramerica MF has unveiled a digital campaign to reach out to young investors with a series of video and banner ads urging them to invest in an SIP. Developed inhouse by the marketing team, the campaign will be using social media extensively and has been kickstarted on Facebook and Youtube. The campaign has already managed to garner over 20 million video impressions till date and has seen very strong acceptance within the target audience.


Speaking about the campaign, Salil Vaidya, Director and CMO, DHFL Pramerica Asset Managers added: “Our research clearly showed that the understanding of Mutual Funds and S.I.P is quite healthy amongst the investor community and there is a huge interest in Systematic Investing. Moreover what is heartening is the attitude of younger investors towards mutual funds as they see mutual fund investments as a long term wealth building avenue, giving them access to expertise with periodic, manageable investments.  Given our aspiration to connect with retail investors, we chose to use SIP Kiya Kya? as the message to target young investors.”


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