Del Monte tingles sweet tooth with new campaign

26 Dec,2016

By A Correspondent

 

Food and beverage brand Del Monte has come up with a social media campaign called #SweetEscapades that attempts to inspire home chefs, home and professional bakers and the likes to create desserts made using packaged ingredients by Del Monte.

 

As part of the campaign, Del Monte is also inspiring home bakers to take part in a dessert-making contest in association with ‘Home Bakers Guild’, a popular baking community with over 1.2 lakh members. The Top 10 entries will be chosen by a jury and the winners will be rewarded with goodies from Del Monte worth nearly Rs 60,000. The contest will conclude on December 30, 2016.

 

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