Dear MxM by Jaisurya Das: Is there any govt rule on consuming alcohol at work?

29 Dec,2016

By Jaisurya Das

 

So long, farewell, my friend…

No, this isn’t an obituary written in memory of a human being I knew. It’s more an ode to an interestingly different period of time we call the Gregorian Year 2016.

It breaks my heart to see this year go by. I know it’s been bad in several respects and has caused many a heart to skip a beat, but for me, the start of an interesting journey into the vast world of a smarter time. Yes, this is debatable but don’t get me wrong here. This is my life, my opinion and my belief that this so-called horrid year is actually a blessing in disguise.

It may take me the next 36 months to prove my hunch right, but something tells me that the year ahead will hold promise, much promises and this has been made possible by the experience of pain, ceaselessness and belief in the objectives we live and work towards.

A year that has seen some of the most profound personalities of the country move on to a better world; Jayalalithaa, Cho Ramaswamy, Dileep Padgaonkar and many more, less known, less bandied, less revered but human.

Demonetisation and the agony of dealing with penury brought us closer to the reality around us. It taught us respect for small change and less fortunate.

It taught us economics like never before, or so we believe. Social media peaked at an all-time high with everyone becoming spokesmen for the entire population of the country, rural and urban. Mudslinging and political abuse was it its highest and interestingly came from people who probably didn’t recognise one party from the other.

Rhetoric and emotional oratory became mainstay and the eternal “volume boost’ amplifier aka Arnab Goswami wasn’t there through and through to do it justice. Pity we missed an infinite opportunity to test our television sound capabilities.

Much excitement, much drama and more… and yet for some strange reason, this year isn’t being given its due. For me, the year 2016 is epic and will remain a unique example of all that can be wrong, right and most certainly

exciting… 

Farewell 2016, I for one, will miss you.

 

Last week, I went to Ranthambore and spotted a tiger. I notice that every time there is a long weekend break, I head to a wildlife sanctuary. My question is not for travel tips, but if there’s a future in journalism or photography tracking the wildlife in India and elsewhere.

 

Wonderful! This is one passion that has its own charm that never goes out of style. Of course there are options available but not so much within India. Wildlife tracking, photography and adventure-based content hasn’t got the attention it deserves. This is a huge segment and there is great work happening in most countries and hence the opportunity can be huge.

It will take some amount of research and networking on your part to get the right training ground and work thereafter, but yes, am sure it’s workable.

There are several International media brands that feature a lot of adventure

tourism content offering immense scope.

Niche magazines in the segment is yet another area that you can target. I take this opportunity to wish you all success !

 

If people are saying the impact of demonetisation is huge on the economy and consequently advertising spends, how come we have so many ads still there in the papers? Or do we see a downturn this year vis-a-vis the last year?

Am not sure which paper you are referring to my friend, but the situation is far from robust. Yes, there is a clear downturn over 2015 and a visible reduction in advertising spend in some of the major markets of the country.

I must however add that the downturn started well before the demonetisation announcement and hence it would be unfair to place this as the main reason. The demonetisation has impacted advertising but more so with the retail, real estate and education segments.

The advertising and media industry in India is known for its resilience and hence I don’t believe this downturn will last beyond the next six months. Business will happen for sure!

 

The owner of my media company has found an investor and if would say has struck gold. But he’s not parting with any of his fortunes with us employees who have slogged it out. All we got was a boondi laddoo. Of course our service contracts didn’t mention anything on stock options etc, but do you think I shouldn’t have reasons to feel cheated?

Not at all! Enjoy the boondi laddoo and forget about the owner’s fortunes. If he’s giving you whatever has been promised, there is no reason to complain.

Am sure he will value good work done and at some point of time reward the team as well, if he’s a discerning entrepreneur. But sitting there and crying over sour grapes isn’t a great way to perform!

My honest advice to you would be to stop being greedy, enjoy what you have and go on and prove your mettle. The fortunes will follow if you have it in you.

All the best, my friend!

 

Is there any government rule on working without consuming alcohol or is it a rule that is administered by individual offices (for instance, there is a ban on smoking in offices and office buildings)

Yes, there are several rules on the consumption of alcohol but they are essentially regulated by the government when it comes to industry and factory staff.

For the others, there is something even better that I call professional decorum. The use of intoxicants like alcohol and narcotic substances  at work isn’t a great idea, as they can get you sluggish and affect your performance.

Consequently, no sensible company will allow its people to consume alcohol in the normal case and if at all, it would be at a special occasion and will be limited to a very minimal quantity.

And yes, for those who wish to enjoy this privilege, my advice to them would be to start their own enterprise and drink merrily! Amen.

 

Thank you ladies and gentleman for all the warmth and affection you have given week after week. It’s indeed heartening to know that Dear MxM has been able to help several hundred people in the fraternity by resolving their concerns.

I take this opportunity to wish you and your families a wonderfully Happy New Year! May 2017 bring you all that you wished for. See you next year! Sayonara and God Bless.

 

Jaisurya Das, maverick and media evangelist, eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of pune365.com. For more on his work visit www.xanadu.co.in. The views expressed in this column are his own.

 

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