Chrome DM unveils Hotel Track for broadcasters

21 Dec,2016

By A Correspondent


Chrome Data Analytics and Media has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India.


Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotels spread across India. With the tool, broadcasters can get access to the following insights: channel availability, competition channel availability, neighbourhood insights, total rooms and average room occupancy, OTS Insights for your channel versus competition.


Speaking at the launch, Pankaj Krishna, founder and CEO, Chrome Data Analytics and Media said, “Chrome Hotel Track is a platform for broadcasters to monitor their channel performance in the hotel sector, which makes up for a large chunk of their viewership but goes ignored. Hotel Track will fill that gap.”



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