Christmas is for everyone, says Pepperfry ad

22 Dec,2016

By A Correspondent

 

Furniture and home marketplace Pepperfry has launched a new marketing campaign encouraging Indians to celebrate the joyous festival of Christmas. Through this campaign, Pepperfry.com seeks to bring about a change in the consumers’ mindsets by expanding the scope of celebrating Christmas beyond the conventional parameters.

 

The TVC consists of one creative execution to be aired across a bouquet of entertainment, movies, English infotainment, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 cr. In addition to TV, the message will also be promoted across digital and social platforms like Google, YouTube, Facebook.

 

Talking about the TVC, Debarjyo Nandi, Senior Vice President, Law & Kenneth Saatchi & Saatchi, said, “Christmas is not for one community or for a particular age-group, it is a time of the year where the merry spirit infects everyone. But there are still many who still restrict celebrating Christmas to only gifting for kids. The objective was to find a way to make Christmas relevant to everyone. We have used gifting furniture as an excuse to make Christmas more inclusive with the message ‘Christmas is for everyone’.”

 

Commenting on the new campaign, Kashyap Vadapalli, CMO Pepperfry, said,“In the last four years we have seen that there is high interest in the home and furniture category during the holiday and Christmas season. Conventionally people have been celebrating Christmas within the traditional confines of gifting for children, we thought of extending it across all consumer segments, by bringing in the furniture shopping and gifting angle, which includes adults of all ages.”

 

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