Chevrolet launches digital campaign on Facebook

30 Dec,2016

By A Correspondent


To welcome the New Year 2017, Chevrolet has partnered with Facebook to inspire its customers in finding new roads to further strengthen its customer relationship.


Since many people quit their resolutions very early in the year, Chevrolet has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution. Additionally, the campaign will also incorporate Chevrolet Co Driver, the new messenger Bot technology, which further intimates the viewers to subscribe and share their new year resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions.


Commenting on the new digital campaign and partnering with Facebook,  Jack Uppal, VP Marketing & Customer Experience, Chevrolet India said, Our company motto appropriately defines Chevrolet’s brand statement, ‘Find New Roads’, it is all about exploring new opportunities and making every mile count. We strive to craft innovative concepts for our consumers, and offer new experiences that sustain our brand connect and enhance the overall customer experience and brand value amongst our target audience. Facebook is one of the largest social networking platforms which engage multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.”


In 2016, Chevrolet India conducted a variety of social media campaigns. With the advent of 2017, Chevrolet will attempt to shape a firm foundation between digital natives and the automotive industry. Chevrolet continues to build upon its commitment towards offering the best in class customer service by adopting diversified measures.


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