Chef Sanjeev Kapoor crosses the 1 million-subscriber mark on YouTube

13 Dec,2016

By A Correspondent


Sanjeev Kapoor

Chef Sanjeev Kapoor digital presence Sanjeev Kapoor Khazana has crossed the million-subscriber mark, and for the seventh year running retains the much coveted top spot on the Indian YouTube channel charts.


An early adopter of the digital space, Sanjeev Kapoor’s channel Sanjeev Kapoor Khazana currently hosts almost 6,000 videos. The channel has within the last year increased its subscriber base by twofold, and in its seventh year it still remains the most viewed individual channel in the food genre in all of India.


On achieving this milestone, Kapoor says, “Television looks at engaging a large group of people at once and keeping in mind today’s scenario, it is very important to be active on social media/ the digital space. Interaction on the Internet is in real-time, making it faster and more personalised.”


Commenting on his success, Gurpreet Singh, COO and Co-Founder of One Digital Entertainment which has orchestrated the effort, said, “Driving reach and viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its own secret recipes to ensure we’re able to deliver each creator their due. We knew right from the start that Sanjeev Kapoor has what it takes to take the digital world by storm, and we are delighted to have partnered up with him on this journey.”



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