Cadbury Chocolate ki chhuk-chhuk gaadi

26 Dec,2016

By A Correspondent

 

Mondelez India has launched a marketing campaign to support the launch of Cadbury Fuse, its new premium brand. After the TVC, in-store sampling in 150 + supermarkets, a tie-up with Go Air for inflight sampling and an outdoor display across metro stations and bus shelters across various cities was initiated. Taking “Own the Commute” to a whole new level, the brand surprised commuters with the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station. Commuters travelling on all Mumbai metro trains between Ghatkopar and Versova stations can view the ‘Chocolate Train’.

 

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