Asian Paints unveils #Daagsekyadarna campaign on Youtube

19 Dec,2016

By A Correspondent


Asian Paints has unveiled its online campaign for Apcolite Advanced Emulsion. The commercial addresses consumers’ fear of walls getting dirty due to various factors including spilling or any form of stain that can cause accidental ruin to the walls.


Said Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd: “The film taps into the widespread belief that once there is a stain on the wall, it stays permanently and therefore one has to be cautious in order to avoid their beautiful walls from getting dirty. Now gone are the days of living in the fear of kids making the house a playground or guests spoiling the walls. With the application of Apcolite Advanced emulsion with Advanced stain guard, the cleaning of the walls becomes a cake walk and is the perfect choice for the high traffic areas of the house as well.”


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