American Tourister appoints Virat Kohli as brand ambassador

23 Dec,2016

By A Correspondent

 

Rising cricket megastar Virat Kohli has been named the brand ambassador of the 83-year-old luggage brand, American Tourister. The brand has signed the sportsman to feature in a new integrated marketing communications campaign starting immediately. The new campaign will be publicised in India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka,  kickstarting in the month of March, 2017.

 

“We are thrilled to have Virat Kohli on board as American Tourister’s first Indian brand ambassador. Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges.” said Jai Krishnan, Chief Operating Officer, Samsonite South Asia Pvt. Ltd.

 

The signing of this cricketer coincides with the launch of new backpack collection by American Tourister for 2017.

 

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