WATConsult successfully executes #Brocode for He Deodorants

23 Nov,2016

By A Correspondent


WATConsult conducted a digital activity for HE Deodorants on the occasion of International Men’s Day this year. HE Deodorants, the popular contemporary deodorant brand from the house of Emami Ltd, has been celebrating International Men’s Day since the last two years. This year they wanted to celebrate it with a twist, thus they aimed to get men to tell the world what makes their best friend a ‘Bro’.


For the same, WATConsult ideated a campaign which emphasised on the typical situations that only two Bros share. A pledge anthem was created, wherein every individual was shown pledging their #brocode and sharing on social media as to why they think their Bro is the best!


WATConsult created a microsite www.hebrocode.com, wherein all the videos were uploaded. On visiting the microsite, the users got a chance to watch the pledge anthem and thereby, share their allegiance to the #HEBrocode as well. This was a one of its kind Facebook led activation campaign, wherein users could also share their pledged videos on Facebook and invite their friends to join their Brocode. The users then created a chain of their #HEBrocode with his friends.


Said Harsh Agrawal, Managing Director, Emami about the latest campaign: “It was He, the men’s grooming brand, which popularised the very idea of celebrating the International Men’s Day. It is really encouraging to note that what started as a thought three years ago, has become today a popular annual activity by HE, generating heartening response from the brand’s TG.”


Rajiv Dingra

Said Rajiv Dingra, Founder & CEO, WATConsult: “The brocode is a concept that all men can related to. The quirky campaign has been well-received by both customers as well as influencers across social media.”


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