Virat Kohli spreads new message for Wrogn

04 Nov,2016

By A Correspondent


Wrogn, the youth fashion brand by Virat Kohli recently launched its new advertising campaign ‘May the best you win’. The brand, founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd has its new campaign speaking about the internal and external fight that an individual experiences on every walk of life.


This new campaign was rolled out nationally across outdoor, print and digital mediums. Said Reddy: “Wrogn brand campaigns have always strived to set a benchmark for fashion advertising in India, and it’s always a fantastic opportunity to push the conversation forward on the brand, being unconventional, provocative and relevant.”


Orko Basu, Creative Head, Fisheye Creative Solutions Pvt. Ltd added: “For this year’s Autumn/Winter campaign, we chose to have not one Virat but two. Wrogn has always challenged the status quo; this time, Wrogn is taking it further by asking us to challenge not just the world around us, but ourselves.”


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