Virat Kohli endorses new brand message for Manyavar

11 Nov,2016

By A Correspondent


Retail chain Manyavar has launched its new ad campaign with Virat Kohli. Titled ‘Aadha-Aadha’, it captures the essence of marriage that is all about ‘sharing’.


The campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both by the bride’s and the groom’s side. The ad questions the age-old concept that wedding functions should be organised and financed by the bride’s family only.


The new campaign consists of different creatives showcasing the new colours and designs created exclusively for this wedding season.


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