Viacom18 puts its might for Global Citizen Festival

18 Nov,2016

By A Correspondent

 

Viacom18, which had entered into a strategic tie-up with the Global Citizen Festival, is getting set to amplify a high decibel public awareness campaign in India, on the issues of quality education, gender equality and clean water and sanitation. As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with flagship Colors airing it in December while Colors Infinity and MTV showcasing content around the festival.

 

Commenting on the GCF partnership, Sudhanshu Vats, Group CEO, Viacom18, said, “We live in interesting times. There’s so much happening around at a global, national and local level. As a leading Indian media and entertainment organisation we saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since our inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

 

The Global Citizen Festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like AR Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi; come together in support of the GCF’s causes at MMRDA Grounds on November 19.

 

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