Sameer Rao appointed VP at Discovery Networks

23 Nov,2016

By A Correspondent

 

Discovery Networks Asia-Pacific has appointed Sameer Rao as Vice President, Real World Products-South Asia with effect from November 25. Rao will lead content curation, audience development, creative and original content for Discovery’s Real World product suite which includes Discovery Channel, Animal Planet, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World and Animal Planet HD World.

 

Based in Mumbai, he will report to Karan Bajaj, SVP & GM South Asia, Discovery Networks Asia-Pacific. He will lead the development of the Real World vertical and expand the networks’ existing category leadership.

 

Commenting on the appointment, Bajaj said: “I am delighted to have Sameer join our team to transform our Real World product suite with visceral content, compelling local franchises and digital offerings that resonate with millennial audiences. Sameer’s depth of experience and network will be a catalyst in developing an omni-platform content strategy appealing to the masses.”

 

Rao brings with him over two decades of experience in movie, broadcast and consulting industries.

 

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