Razorfish promotes Sanctum’s mid-year investment outlook report

23 Nov,2016

By A Correspondent


Razorfish India has designed the Mid-year Investment Outlook 2016 (MIO)  for  Sanctum Wealth Management – #SanctumOutlook2016, identifying and promoting trends across social media properties (Twitter, Facebook and LinkedIn). The campaign highlights the integral aspects of MIO and the consumable content designed by Razorfish, digitally to promote each trend before the audience on social media.


Said Bharatesh Salian, VP & Head Strategy, Razorfish: “The goal was to transform the Mid-year Investment Outlook into consumable content for digital. We used social and display to promote each trend, individually, and direct users to the blog – where each trend was placed in detail. Intriguing creatives piqued audience interest and drove them in drones towards the website.” Added Shiv Gupta, Founder & CEO at Sanctum Wealth Management: “The Mid-year Investment Outlook drew upon a carefully curated selection of trends, assessed and presented with a view to help investors navigate a complex environment and achieve their financial objectives. In order for the Outlook to be disseminated in an effective manner, we took it digital through a differentiated strategy of making the content more consumable and discoverable. Going digital helped us bridge the connect with a focused target audience. It delivered high engagement figures, rendering the campaign one of the more successful ones for the brand.”


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