Parminder Singh too quits Twitter, Maya Hari is new India boss

04 Nov,2016

By A Correspondent


Parminder Singh

Maya Hari

Maya Hari is Twitter’s new Managing Director of Southeast Asia and India replacing Parminder ‘Parry’ Singh who announced his decision to move on via tweets on Thursday. “We thank Parminder Singh (Parry) for his contributions and leadership over the past three years at Twitter. He has been instrumental in setting up a strong business foundation across Southeast Asia, India and MENA, including some of our most promising emerging markets,” an official statement noted. “Parry felt now is an appropriate time for him to pursue other passions and work on his next adventure to help a content-based startup in Singapore and India. Over the next month, he will be closely involved in transitioning the business to the new leadership for continuity and momentum.” “Fortunate to have worked with amazing clients & partners driving innovation, setting the agenda. Treasure the partnership & friendship!” Singh tweeted, adding: “Next steps – explore disruptive models to add value to Digital Content in Asia & step up pace to use technology for good!”


Meanwhile, Twitter has announced a sales restructuring process with the MENA region now part of its EMEA business, while Southeast Asia & India remain part of Asia Pacific, headed by VP Aliza Knox. Hari will report to Aliza Knox. She previously managed Twitter’s Ads Product Strategy and Adoption for Asia Pacific, MENA and Latin America. “Look forward to driving Twitter’s growth and business in SE Asia and India,” Hari tweeted.


Meanwhile, for India, Taranjeet Singh continues to be Business Head for India and remains the key client contact for Indian brand marketers and advertisers.


It is not known whether Singh is going to be joining Rishi Jaitly who had also announced his resignation earlier this week, but the two exits in close succession have led to discussions on the stability in the microblogging giant’s India operations. Watch this space for more.


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