New alliance Cathay Dragon begins journey on a high

28 Nov,2016

By A Correspondent

 

Dragonair has been officially rebranded as Cathay Dragon, bringing the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.

 

At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”

 

The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January. The rebranding, however, encompasses far more than simply a new name and look, notes a communiqué.

 

“I am confident that Cathay Dragon will maintain the highest level of operational and service excellence built by our people over the past 30 years. I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people,” said Yau.

 

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