MICA wins WATConsult’s big ideas hunt

22 Nov,2016



Leading digital and social media agency WATConsult wrapped up the first edition of WAT’s your Big Idea (#WYBI) on Monday with 160 entries and more than 350 students participating across colleges. #WYBI was launched last month with the aim of providing a platform offering opportunities in the field of advertising and marketing.


Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.


Each brand associated with the competition shared a brief with the students pertaining to its target audience. While Jack & Jones wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increased their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication. LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.


Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”


Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry.”


Kushagra Gupta from the winning team on his team’s big idea said, “Our idea is called #SeriouslyCasual. There is a notion attached with the narrative of casual that it is worn only on leisure days and not productive days. We had to hit on that idea and tap on it to change the narrative of casual that casual can also be used for doing serious work. You can to a board meeting wearing casual on a Monday as well. Your clothing does not define your productivity.”



We want to make it bigger next year: Rajiv Dingra


The ‘WAT’s Your Big Idea’ idea: I was at Cannes this year and I saw the Young Lions and felt that there is nothing like in India and I felt there is an opportunity to create an event that bridged the gap between institutes and brands and the world of advertising and digital advertising, that’s where we came up with this event. We are named WATConsult so the ‘Wat’ in ‘Wats your big idea’ is a brand play for us. Beyond that as we came up with the idea and we thought it sounded excellent and it would get people excited and that’s exactly how it did. Sometimes good ideas just need a small push and it snowballs into a big thing and that’s what has happened with this one.


160 entries in the first year: That just shows that there is a huge gap in the market when it comes to the bridge between colleges and brands and the bridge between where they are at college level and they have a hunger to prove themselves and clearly brands also believe in the power of youth and freshness of ideas. They want different people coming and giving them ideas.

We saw a lot of different entries in our first year itself. Of the 28 that got shortlisted, there were positive comments on more than 70% of them which also tells us that from a quality perspective they were fantastic and brilliant. The judges were not being lenient just because they are students, they gave a whole day to this event where they don’t give a whole day to an agency. Kudos to each of the institute for putting in the effort that they did and congratulations to the winner but overall I was happy with the way it turned out.


Plans for the event next year: We want to make it bigger. We want to do a preliminary round in the colleges, start a little early than we started this year, try and widen our net and bring it down to 20-25 top-notch entires and possibly look at giving this a video platform either on digital or television so that this kind of idea and reality format can be taken to a bigger platform as well.




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