Madison BM creates a warm TVC for Amul Bodywarmer

17 Nov,2016

By A Correspondent


Madison BMB has conceptualised a new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.


With the winter approaching, the objective of the TVC was to bring the focus back to Amul Bodywarmer and the convenience of a bodywarmer in everyday life.


Apart from the TVC, Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.


Said NavinnS eksaria, Director, JG Hosiery: “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved“


Said Raj Nair, CEO and Chief Creative Officer, Madison BMB: “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutterbreaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that.” 


For more information,  please contact Mr.  Raj Nair – 09820505335


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