Lowe Lintas Bangalore executes Outdoor & Print activity for Tanishq Shubham

01 Nov,2016

By A Correspondent


Tanishq has launched a high-decibel integrated campaign with emphasis on print and oututdoor. Apart from its push on television, Tanishq has tapped several cities to execute the activity across India.


Commenting on the initiative, Deepika Tewari, General Manager, Marketing, Tanishq said, “Tanishq always looks forward to Diwali because it’s the biggest time for our customers. Gold is an extremely integral part of Diwali and, with the Shubham collection, Tanishq aims at owning the Diwali space. The collection, inspired by some beautiful temples across India, has been especially crafted for those who love tradition and look for beautiful, contemporary designs. The new campaign by Lowe Lintas brings alive the traditions associated with the festival, as well as the inspiration; and we hope that everyone has a very ‘Tanishqwali Diwali’ this year.”


Added Rajesh Ramaswamy, Executive Director, LoweLintas Bangalore, “We just wanted to bring out the essence of the jewellery and the idea of auspiciousness;”


The outdoor and print leg of the campaigns comprises over 300 hoardings in 25 cities and over 500 insertions nationwide. Also, the video film which has also been conceptualised by Lowe Lintas Bangalore, is being aired on social channels and on television.


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