By A Correspondent

Kansai Nerolac Paints has released a new campaign for the Impressions range of HD paints starring its brand ambassador Shah Rukh Khan. The ad highlights the common practice of inviting people home to win them over.

Speaking about the new TVC, Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints Ltd, said: “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes.An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”

Added Surjo Dutt, National Creative Director, FCB Ulka: “I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? SRK of course leverages our objective and adds to the effectiveness of the TVC.”