Kajaria Ceramics celebrates spirit of India in latest campaign

14 Nov,2016

By A Correspondent

 

Kajaria Ceramics launched a brand campaign with Bollywood actor Akshay Kumar. The actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.

 

Speaking on the launch of the TVC campaign and Akshay Kumar’s association with the brand, Rishi Kajaria – Joint Managing Director, Kajaria Ceramics said, “Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation. We hope that this film touches the heart of every Indian all over the world. Akshay fit the image perfectly well.  We are extremely thrilled to have him on-board and we are confident that this partnership will be mutually rewarding and we look forward to a journey together.”

 

The campaign will unfold with a 360-degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

 

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