Josy Paul to head outdoor advertising jury at D&AD 2017

02 Nov,2016

By A Correspondent

 

Josy Paul

BBDO India chairman and chief creative officer Josy Paul will head the outdoor advertising jury as Jury Foreman at the 2017 D&AD Professional Awards. This was unveiled along with names of other jury foremen and women and the announcement that the 55th annual D&AD Professional Awards are now open for entry.  Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will get the chance to submit their work to be judged and win a Pencil. This work will be eligible for a Wood Pencil.

 

The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.

 

Said D&AD CEO Tim Lindsay: “D&AD evolves and changes to reflect the landscape of commercial creativity, which is why every year you’ll find us listening to feedback and making changes to our categories. 2017 will be the year of awarding the established and the very new. Innovation is at the heart of every great creative idea, it is how we measure creative excellence every year. With this in mind, awarding work that has nailed that initial concept but hasn’t necessarily gone into full production was a natural next move for us. At the same time, it isn’t all about the new, there is much to be learned from rewarding successful creative relationships and ideas that have survived the test of time which is why we will be looking at both ends of the spectrum this year. As ever we wait with growing excitement to see what great creative work is entered in the next weeks and months.”

 

With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up, however as one of the most popular categories, Creativity For Good continues to develop with the addition of Product and Service Design subcategories which reflect the growing trend for these as part of creatively worthy campaigns.

 

Also, the following categories have notable changes: Branded Film Content has been changed to Branded Content to reflect the changing media in this space and now live-streamed, audio or user generated content can be entered into this category as well as films. Branding has also had some re-organisation with Logos moving over from Graphic Design and the addition of Campaign Branding & Identity which will give design agencies the opportunity to enter specific branding and identities of campaign projects. Finally, D&AD has retired Mobile Marketing as a category as it plays a key role in most campaigns and is no longer briefed in isolation, moving instead as a sub-category to other design and marketing categories.

 

Meanwhile, D&AD has also announced a list of senior professionals as Jury Foremen and Women. This includes BBDO India chairman Josy Paul. Commented Awards Director, Donal Keenan: “At D&AD we strongly believe in championing equality in the creative industry and aim to lead by example. This year we are pleased to announce that our line-up of Jury Foremen and Women are equally split by gender for the first time, a trend that we will work to ensure continues into the future.”

 

Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA

Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK

Branded Content & Entertainment: Tiffany Rolfe, Partner/Chief Content Officer, Co-Collective, USA

Crafts for Advertising: Toygar Bazarkaya, CCO, Havas Worldwide, USA

Crafts for Design: Pann Lim, Founder, Kinetic Singapore, Singapore

Creativity for Good: Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand

Digital Design: Alessandra Lariu, Former ECD Frog, Co Founder SheSays, USA

Digital Marketing: Farid Mokart, CEO/Chief Creative Officer, FRED and FARID, France

Direct: Stephane Xiberras, President/Chief Creative Officer, BETC Paris, France

Film Advertising: Fabio Fernandes, President/CCO, F/Nazca Saatchi&Saatchi, Brazil

Film Advertising Crafts: James Rouse, Director, Outsider, UK

Graphic Design: Su Mathews Hale, Senior Partner, Lippincott, USA

Integrated & Collaborative: Colleen DeCourcy, Global Executive Creative Director, Wieden+Kennedy Portland, USA

Magazine & Newspaper Design: Mieke Haase, Managing Partner, Loved, Germany

Media: Karen Blackett, Chairwoman, MediaCom, UK

Music Videos: Arno Moria, CEO/Executive Producer, Division Paris, France

Outdoor Advertising: Josy Paul, Chairman and Chief Creative Officer, BBDO India, India

Packaging Design: Fiona Curran, Creative Partner, Distil Studio, UK

PR: Simon Shaw, CCO, H+K, UK

Press Advertising: Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines

Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA

Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa

Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK

Writing for Advertising: Susan Treacy, EVP, Executive Creative Director,  FCB Chicago, USA

Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK

 

Jury announcements will be made later in the year, full information on categories, pricing and dates can be found athttp://www.dandad.org/en/professional-awards/. The D&AD Festival will be held from April 25-27, 2017 in London. Work entered into the 2017 D&AD Awards must have been commercially released between January 1, 2016 and March 18, 2017.

 

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