IBD retains 360 degree mandate for Grauer & Weil

17 Nov,2016

By A Correspondent


IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd.   Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel’s101.


IBD’s scope of work encompasses developing a holistic marcomm plan in tune with the vision and marketing objectives for Growels. This includes brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, tactical campaigns to increase footfalls and trading density, environmental graphics and designs within the mall, print campaigns, brand campaigns and trade centric (B2B) campaign redefining the imagery of the brand and event identity communication andcollaterals throughout the year.


Commenting on the account win, Rahul Gupta, Managing Director, IBD said, “Grauer & Weil India Ltd, is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”


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