Everest celebrates 70 years

14 Nov,2016

By A Correspondent


Leading advertising agency Everest Brand Solutions is celebrating its seventieth anniversary. The agency, which is now part of the WPP group’s Y&R network, boasts of many firsts including the country’s first teaser campaign as well as the first five-second ad. Its roster of clients include Parle, Tata Housing, Sab TV, Volini, Bombay Chemical, DS Group (Catch Spices) and Borosil amongst others


Said Dhunji S Wadia, Group President, Rediffusion Y& R who joined the Y&R network in India to helm Everest before taking on the larger group role: “To work with the secondmost experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally, it is an honour to be at the helm of this institution.”



Rahul Jauhari

Dhunji S. Wadia

Added Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R: “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”


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