By A Correspondent

Event industry captains have pledged support to an initiative towards gender equality. At the recently concluded EEMAX annual convention of the Event And Entertainment Management Association, the association launched the ‘We Care’ initiative that would work towards gender equality at the workplace.

The initiative, notes a communiqué, is being driven primarily with the objective to work towards changing the industry’s workplace culture, to make it more conducive for the women who comprise more than 40 per cent of the workforce.

Said Sabbas Joseph, President-EEMA: “The event industry is evolving. It is now a serious career option for new recruits. We need to encourage girls and women to join this industry by giving them a great workplace culture to thrive and grow without worries of their safety. And we need to sensitise agency owners and co employees to take care of them like their own.  With women today becoming an integral pat of the work force andholding key leadership positions across the industry, it becomes imperative that we ensure a safe environment for them to work in. However, in a predominantly male environment, the female employee is often overshadowed by the industry’s alpha characteristics”.

Under the ‘We Care’ drive, three key issues would be addressed and tackled.  These issues include SAFE or Security Arrangements for the Female Employees; SHH or Sexual Harassment Helpline and MOM or Mandatory Off For Moms.