DSP BlackRock Investment Managers Pvt Ltd announced the launch of its new multi-platform investor education campaign ‘Aap thoda karoge, bahut aage badhoge’.

Conceptualised by Publicis Capital, the ad campaign aims at encouraging people to spend time to take informed investment decisions and empower themselves with the right knowledge or guidance to do so. The campaign uses humor to bring out how people typically behave and showcases their thought processes to cleverly bring out a simple insight.

Said Aditi Kothari Desai, Head – Sales, E-Business and Marketing at DSP BlackRock Mutual Fund: “As a digital-focused asset management firm, DSP BlackRock is committed to helping the maximum number of Indians become smarter investors by helping them make better informed decisions about their money and investing.. Our hard-hitting advertisements across various topics will help our audience think about the need for investing and about mutual funds and hopefully inspire them to make a start today.”