Demonetisation helps Aaj Tak viewership skyrocket

21 Nov,2016

By A Correspondent


Close on the heels of its performance around the surgical strike, news channel Aaj Tak has reported yet another high given the news of the demonetisation. According to communiqué, as per recent BARC data, Aaj Tak has left behind GEC and movie channels like Colors, Zee Cinema, Sony Max, Star Plus, Zee TV and Sony Ent (SOURCE:- BARC, Mkt:- HSM, TG:- 15+ NCCS AB, Wk-45’16  (in millions). Aaj Tak also had a massive lead in the news genre with 25% market share on coverage of the demonetisation post PM Modi’s announcement, the communiqué adds.


Commenting on the ratings, Ashish Bagga, Group CEO – India Today Group said “The preference for Aaj Tak amongst news viewers is evident every time any major national news breaks. The fact that Aaj Tak is ahead of all channels during news events highlights the trust that viewers place on the channel. We value their confidence in the brand and will continue to stay true to the promise of being Sabse Tez.”


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