DBS Bank unveils multiple videos on YouTube

30 Nov,2016

By A Correspondent


DBS has collaborated with José Covaco, an internet celebrity, for a series of 20 intriguing and funny videos as part of their campaign #LiveMoreBankLess. The video series, a first of its kind within the BFSI sector, is a part of DBS Bank’s association with the movie ‘Sachin: A Billion Dreams’ digital campaign.


The videos, conceptualised by WATConsult have a witty take on popular topics like Bollywood, daily soaps, sports and technology.  Speaking on the campaign, Sheran Mehra, Head – Group Strategic Marketing and Corporate Communications, DBS Bank said, “Over the last couple of years, we have strived to break clutter and communicate our messages in an unconventional way. Content is the most trending word in marketing. Whilst everyone is speaking about content, the most important aspect is ‘being relevant’. Therefore being a part of a person’s day to day consumption of content is where the opportunity lies. Contextual pre-roll videos on trending topics infused with brand and product messaging has helped us present content in an interesting way. We are extremely pleased by the initial traction these videos have generated for us.”


Added Rajiv Dingra, Founder and CEO, WATConsult: “With comedy being the most watched genre online, we conceptualized an exciting video series for this campaign with Jose. Contextually targeted media buying helped elevate the experience of these videos that infuse trending topics and banking features in a light-hearted manner.”



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