Cut The Crap bags FCUK Innerwear’s creative mandate for India

08 Nov,2016

By A Correspondent


Oban Fashions, Rupa & Company’s wholly owned subsidiary that has acquired exclusive licence from French Connection Limited to develop, manufacture, market and sale innerwear and related products with the ‘FCUK’ in India, has appointed Mumbai-based Cut The Crap (CTC) as its creative agency.


“I am delighted to announce our partnership with Oban Fashions for FCUK and French Connection Innerwear,” said Jagdish Acharya, Founder & Creative Head of Cut The Crap (CTC).


Commenting on the appointment, Siddhant Agarwal, Director, Oban Fashions said, “FCUK is a cult brand and we needed an agency with passion and dedication to bring the glory it deserves.


We decided to go with CTC because of their brand understanding and cutting edge creative interpretation. FCUK is all set to occupy center stage in premium innerwear segment in the coming years and I am happy to have CTC partnering us towards that goal.”


FCUK will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing.


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