Colors joins hands with Laadli as Cause Partner

10 Nov,2016

By A Correspondent


Laadli, the flagship campaign by Population First for gender sensitivity, has announced various initiatives including the popular awards for communicating gender sensitive and women empowerment issues. to raise awareness and work together on various initiatives relating to uplifting and empowerment of women. It has inked an MoU with general entertainment channel Colors for the same. The Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS), for instance, recognisees and celebrate the efforts of the media and advertising community to promote gender sensitivity in India.


Speaking at the launch, S V Sista, veteran adperson and founder and Executive Trustee, Population First said, “Over the last few years LMAAGS has set a benchmark for the media in the space of gender sensitive reporting of women. We thank the media for their continuous support towards this cause. The LMAAGS was instituted to salute this spirit in the space of gender sensitivity, thus celebrating the power of media. Our partnership with Colors this year will further augment the cause that we all stand for.”


Speaking at the launch, Raj Nayak, CEO – Hindi Mass Entertainment, Viacom 18 said, “Gender equality and women empowerment are tangible issues faced by our country today. Associating with Population First for Laadli Media Awards is a step towards this direction. As we steadily move towards increasing and improving the rights and security of women, it’s heartening to know that there is a section of the media and advertising industry that is working diligently towards rehabilitation of the affected strata of our society.”


According to Dr A L Sharada, Director, Population First, “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change. This year, too, we hope to see a quantum leap in the number of entries of Laadli Media Awards.”


The last date for receiving entries is December 15, 2016, and the awards will be announced soon thereafter.


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