Brand veteran Anand Halve passes away

23 Nov,2016

By A Correspondent


Anand Halve, co-founder, Chlorophyll, passed away earlier today. Said Kiran Khalap, MD and co-founder of Chlorophyll: “The Chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve.”


In the industry since 1977, Halve, as  note on his website says had a left-brain that of a management professional, while his right-brain embraces shayari (Urdu poetry)


A student of Pune’s Bishop’s School and the Indian Institute of Management Ahmedabad, Halve worked with Lintas and later Enterprise Nexus before co-founding Chlorophyll.


This is what his profile on LinkedIn reads:

:: IIMA postgraduate by education; brand consultant by profession; teacher at heart; and Hindustani poet in spirit. His journey as co-founder of chlorophyll brand & communications consultancy, Mumbai has been featured in the book on IIMA alumni entrepreneurs, ‘Stay Hungry, Stay Foolish’

:: Continues to share his experiences and thinking on brands as visiting faculty at MICA (Mudra Institute of Communications, Ahmedabad), IIMA, and SP Jain Institute, Mumbai and through writings.

:: His book ‘Planning for Power Advertising’ (2005) is teaching material in several management schools, Ê»adkatha: The story of Indian advertisingʼ (co-authored), was released at the AdAsia conference in Delhi in November, 2011. His latest book, ‘Darwin’s Brands’ was released in early 2012.

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