ATE appoints Mirum India as its digital agency

09 Nov,2016

By A Correspondent


Mirum India has bagged digital duties for the 75-year-old engineering group, ATE Private Limited. As part of the mandate, Mirum India will be overhauling the web presence of ATE and managing all social media-related activities. Mirum India will also act as the media planning and buying agency for the group.


Anuj Bhagwati

Hareesh Tibrewala

Anuj Bhagwati, MD, ATE Group said, “There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, the vibrant energy, they brought to the table was exciting. It was incredible to see them at work. I’m really excited to work together as a team and meet our goals.”


“It’s a great feeling to be associated with a company that has a rich heritage like ATE Group. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle,” said Hareesh Tibrewala, Joint CEO, Mirum India.


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