92.7 BIG FM refreshes identity across 45 markets

30 Nov,2016

By A Correspondent


Radio station network 92.7 BIG FM is refreshing its stationality across 45 markets, whilst retaining its ethos of being a symbol of inspiration and love.


A spokesperson from Reliance Broadcast Networks Limited said: “Being a network that has never shied away from taking bold steps, whether it is in the form of our music, our shows, or even through our campaigns, we look at the refreshing of our identity as a forward thinking move that will set a precedent for another glorious decade ahead. The new jingle is not a mere manifestation of this step, but a reinforcement of our intent to keep inspiring every generation of listeners. On the business side, we provide our advertisers a highly potent platform that has the power to penetrate not just far and wide, but also deep into the minds of their respective audiences. With a renewed sense of optimism, we are confident that the refreshed stationality will be embraced by our listeners, as well as our other key stakeholders.”


The radio network marked its 10-year anniversary by launching the BIG Anniversary game last month, which witnessed the overwhelming participation of its listeners.


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