‘You are the festival’, says Jabong in its festival campaign

12 Oct,2016

By A Correspondent


Leading online fashion retailer Jabong launched its nationwide festive brand campaign – “You Are The Festival”. Extending Jabong’s brand philosophy of ‘Be You’ to the festive season, this will be a part of a 360-degree marketing campaign across media.


Developed and executed by Happy mcgarrybowen, the story of the commercial is built around the concept of celebrating the festival that is you. The campaign combines the themes of festivity, colour, togetherness and homecoming with Jabong’s wide range of fusion wear to colourful and stylish effect.


Says Rahul Taneja, Chief Business Officer, Jabong, “This festive season we connect with our customers by evoking the essence of festivities by celebrating who we are – to proudly BE YOU! And no matter what your sense of style, Jabong is your go-to fashion destination. We are delighted to be able to be a part of this festival season with this vibrant presentation of Jabong and look forward to our customers connecting with the brand through this campaign.”


Talking about the creative process involved in the TVC, Kartik Iyer, CEO, Happy mcgarrybowen said, “We’re really excited about working with Jabong on this campaign. As an agency we have always had a keen interest in fashion. It was also a challenge of sorts, because we wanted to bring something new to the campaign without losing the essence the brand already enjoys in the minds of followers. It was an absolute blast creating this campaign from the word go. It has all come together pretty well. I’m sure the uniqueness of it all will resonate well with everyone.”



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