Wi+K thinks 35 years ahead; undertakes rejig

19 Oct,2016

By A Correspondent


Wieden+Kennedy announced strategic changes to its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the agency’s emerging markets.


As the company approaches its 35th birthday (in April 2017), Global President Dave Luhr and Global Chief Creative Officer Colleen DeCourcy saw a need to reshape agency leadership to position W+K successfully for the next 35 years. They have added 15 new members to the current nine-person partner group, which has been renamed to more accurately represent the leaders’ role in the future of the agency. This leadership team will now be called Wieden+Kennedy Stakeholders.


“Our current nine-person partner group is based on a model we’ve outgrown,” says Luhr, who, together with DeCourcy, oversees the global W+K network, which includes eight offices located in Amsterdam, Delhi, London, New York, Portland, Sao Paulo, Shanghai, and Tokyo. “That group doesn’t reflect the breadth of perspective and skills we want to see in the next generation of leaders, and the next, and the next. Given the size and complexity of the agency, we need more decision-makers representing more offices, more disciplines and different voices. Our leadership needs to be a bigger and better reflection of the agency we have become,” said Luhr.


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