Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

04 Oct,2016

By A Correspondent


Vikram Sakhuja

The Advertising Club has announced the appointment of Vikram Sakhuja, Group CEO, Madison World as President, Effies 2016.The awards recognise and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness. Mitrajit Bhattacharya, ‎President & Publisher at Chitralekha Group will be Co-Chair of Effies 2016.


Speaking of Sakhuja’s appointment, Raj Nayak and President, The Advertising Club said: “Effies have emerged as a coveted industry awards that laud campaigns and individuals delivering landmark brand solutions.  Vikram has been an essential part of Effies 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”


On his role as President Effie Awards 2016, Vikram Sakhuja said: “It is a privilege to be chairing the Effies. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the Effies will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”


According to information received, Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai.


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