Vidyadhar Wabgaonkar appointed President of FCB Cogito

04 Oct,2016

By A Correspondent


Vidyadhar Wabgaonkar

Rohit Ohri, Chairman and CEO, FCB India has announced the appointment of Vidyadhar Wabgaonkar, fondly known as Wabs, to the position of President – FCB Cogito, the Brand Consulting division of the FCB India.


Wabs has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.


In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, Marico, Roche and Leo Burnett India before joining the FCB Ulka Group.


Apart from writing a number of articles, Wabs is also a certified practitioner of clinical hypnosis. His keen interest lies in learning the laws that govern the human mind from other disciplines like NLP (Neuro Linguistic Programming) and applying them to business situations.


Commenting on the appointment, Ohri said: “FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group.”


Speaking on his new role, Wabs said, “I’m very excited about consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”


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