TVS Victor spreads smiles in McCann campaign

06 Oct,2016

By A Correspondent


TVS Motor Company has launched a new ad campaign for its motorcycle brand TVS Victor. Conceptualised by McCann Worldgroup, the creative theme is centered on the promise of ensuring smiles. The ad captures a family man who is always making efforts to create joyous moments for his loved ones. In the process, he is aided by TVS Victor which emerges as his true partner offering a powerful and comfortable ride.


Speaking about the campaign, Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said: “The brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and we think that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man. Hence has a great combination of pick up, mileage and comfort. The ad is about how Victor helps a father put a smile on his daughters face.”


Added Prasoon Joshi, Chairman, McCann Worldgroup Asia-Pacific, and CEO and CCO McCann Worldgroup, India: “The idea is hinged on the power of a smile that can change situations and create memorable experiences. A father-daughter relationship appropriately depicted this beautifully in the new TVS Victor campaign.”


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