Sam Balsara pays tribute to Parmeshwar Godrej

17 Oct,2016

By A Correspondent

 

Parmeshwar Godrej

This ought to have appeared last week. But when we met Sam Balsara last week on the sidelines of the Ad Club media review, we couldn’t help asking him to write this as he was reminiscing his interactions with Mrs Parmeshwar Godrej, who had passed away a few days earlier (October 10). One of the most high profiles socialites in the country,  Godrej was in recent years known for her work on the fight against AIDS with the Heroes Project that she set up with actor Richard Gere. Earlier, she was known for the branding and advertising initiatives for the Godrej group, especially for Cinthol where she got former cricketer Imran Khan to endorse. Here’s the tribute from Sam Balsara:

 

It’s difficult to believe that Mrs Godrej is no more. That she was an outstanding lady is an understatement and obvious to those who came in touch with her. I was fortunate to work closely for her. Her first brush with advertising was with brand Cinthol when she wanted to shoot Imran Khan for Cinthol in the 90s. And she wanted the ad to be shot and put on air the next day and I did. I didn’t think it was possible but I tried and succeeded. Such was her drive and determination and enthusiasm that it was difficult to say no.

 

She always achieved the impossible or improbable and came out with flying colours.

 

Post Imran, she went on to create outstanding advertising with Vinod Khanna for Cinthol shot by Shantanu Sheorey, with Dimple for Crowning Glossy shot by Zafar Hai and many others.

 

When Khyber restaurant got burnt, she redid the interiors completely with Hussain and Anjali Ela Menon and kept a burnt down wall intact that drew critical acclaim from the most celebrated professionals.

 

Sam Balsara

She was bold, gutsy, down to earth, a creative mind in the real sense of the term and had the pulse of the common man despite the rarefied environs she lived in. There can never be another Mrs Godrej.

 

Sam Balsara is Founder, Chairman and Managing Director, Madison World

 

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