Ramesh & Suresh make a comeback in new ad for Cadbury 5Star

18 Oct,2016

By A Correspondent


Mondelez India has launched a new TVC for its latest -‘ extra caramelly Cadbury 5 Star’, starring regular brand ambassadors, Ramesh and Suresh.


Showcasing the idea ‘Jo Khaaye Extra Kho Jaaye’, the new TVC crafted by Ogilvy India, has given the duo – Ramesh and Suresh, much aspirational and cooler look as they get on a vacation. The TVC portrays Ramesh and Suresh sitting on a bench, getting extra lost in the taste of new caramelly Cadbury 5 Star. Right next to them is a thief, eyeing the purse of a lady sitting on the adjacent bench. While Ramesh and Suresh are engrossed in the immersive eat experience of the extra caramelly Cadbury 5 Star, the robber attempts to steal the lady’s purse and run away, not realising that Ramesh/Suresh had accidentally tied his shoelaces with that of the robber, causing him to fall flat on the floor. The film brings out the good in getting extra lost as the duo manage to save the day. The film once again manages to showcase quirky behavior of the duo, bringing a smile to the viewers’ faces.


Said Prashant Peres, Director- Marketing (Chocolates), Mondelez India: “Being the market leader in the overall chocolate portfolio, we are committed to paving the way for the growth of countline category in the Indian market. Our lead brand, Cadbury 5 Star has been highly successful in the youth segment. In alignment with growth vision of enhancing chocolate eating experience we have refurbished the product to make it “More Caramelly”.  The new cooler avatar of the product is supported by a new TVC campaign which showcases a more immersive eat experience by featuring the iconic Ramesh-Suresh duo bringing out the good of getting lost.”


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