JWT elevates Pinaki Bhattacharya to Natnl Planning Dir

27 Oct,2016

By A Correspondent


Pinaki Bhattacharya has been appointed as the National Planning Director, J Walter Thompson India. Bhattacharya has been with JWT for over six years and in his last role as Senior Vice President and Executive Planning Director, he was the planning lead on many of the marquee brands in the Delhi office.


With over 20 years of experience, Bhattacharya has worked across diverse categories such as Food & Beverages, Nutrition, Confectioneries, Technology, Automobile and Durables.


In his role as NPD, Bhattacharya along with Mythili Chandrasekar (National Planning Director) will work closely with Bindu Sethi- Chief Strategy Officer to champion the just-launched, new J Walter Thompson way of working – ‘The Pioneering Process’.


Making the appointment, Tarun Rai, CEO, J Walter Thompson South Asia said; “The planning function has always been J Walter Thompson’s strong suit. After all, we invented the planning function in New York, way back in 1968. With so much disruption in just about every aspect of marketing and communication, Planning as a function assumes even greater importance today. The focus of JWT Planning is on solving our clients’ business problems and our new collaborative process – The Pioneering Process – seeks to do just that. It gives me great pleasure to announce Pinaki’s new role as a National Planning Director. Bindu Sethi, our Chief Strategy Officer, now has two senior colleagues in, Mythili and Pinaki to lead the largest team of planners in India.”


“Pinaki is a real asset to the team. There are a few senior planners in India who are able to bring consumer insight into category and brand solution thinking. Mythili adds dimension to our trio by bringing a unique creative edge into the planning thinking process.” says Sethi.


“It’s been six wonderful years of working on and learning from some of the most exciting brands and interesting categories. The new role gives me a wider canvas of brands and people that I hope to influence and help grow. Taking on new roles and challenges that are otherwise daunting seem easier when you are at JWT because of the wonderful and absolutely top class teams and leaders that one is surrounded by- both, within the agency and in our client organizations,” said  Bhattacharya.


Outside of work, he tries to find time to interact with and share his experience with students of management across different Institutes. He also is a keen follower of political developments around the world and a cricket buff.


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