Panasonic leans on ‘Perfectly Brilliant’ proposition for LED campaign

05 Oct,2016

By A Correspondent


Panasonic India announced the launch of its latest TVC for LED lights as a part of its ‘Perfectly Brilliant’ advertising campaign. The TVC is in sync with Panasonic’s model as the solutions provider and features the hi-tech range of Panasonic LED lights that ensure uniform arrangement of LEDs and its UV stabilised polycarbonate diffuser that ensures optimum lighting without the blinding glare.


The campaign aims at changing the consumer’s mindset by giving them a hard-hitting reason as to why they should change their lighting base from that of a traditional LED to the all-new Panasonic LED.


“The LED market in India is on a rise and will grow by 30 per cent until 2021.With the evolving lighting needs of customers we are focusing on user-friendly products. We at Panasonic have been robustly working on efficient lighting products that easily merge with the surrounding conditions and in turn produce dynamic lighting characteristics. The new range of Panasonic LED’s have been cohesively designed and engineered on those lines that lasts from 30,000 – 50,000 hours and helps save more than 70% energy. They follow IEC norms and offer lighting that’s reliable and perfectly brilliant.” said Ashok Gangar- Director Sales and Marketing -Anchor by Panasonic


“The TVC was aimed tounderline the latent challenges that consumers face because of the regular LED lights. Our aim was to create a narrative that would not only bring out the fallacious side of regular LEDs but would also communicate the point of difference that makes Panasonic LED lights superior,” stated Lalit Malhotra DGM Advertising- Anchor by Panasonic.


The TVC will be aired across all major news and entertainment channels Pan India for a month.


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