OnePlus unveils new brand campaign

19 Oct,2016



OnePlus has released a short film titled “The Journey” to celebrate the festive spirit of Diwali.   Elaborating on the emotions behind the film, Vikas Agarwal, General Manager – India, OnePlus explains, “This Diwali, we are happy to connect with our community in a refreshing way. OnePlus has always looked at innovative ways to connect with the community. This festive season, we decided to take the road less travelled and created a short film for our fans which is a first for OnePlus in India.”


While the concept was conceptualised by OnePlus, the video was produced by Boring Brands and shot in Mumbai and Ladakh.

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