Max Fashion unveils inaugural campaign on TV

17 Oct,2016

By A Correspondent


After a decade of the launch of Max the brand today has grown to over 150 stores covering 60 cities. Max has launched its first TV campaign, in which the objective is to establish an emotional connect between Max and its existing customers and give them compelling reasons to keep coming back to the brand. The communication is also meant to drive awareness by further reinforcing the brand’s key message –fashion for the entire family at great prices.


Said Jiten Mahendra, Vice President- marketing at MAX Fashion: “We are proud to say that the brand is a true mirror of the young India, where 75% of our customers are between the age group of 18-34. The TV campaign is a step ahead to re-inforce Max positioning and its commitment to democratize fashion in the country. With over 300 stores in 16 countries and 5 Million loyal customer base in India, the brand is here to grow! With the success of Max over the last 5 years, this campaign will ensure a stronger brand connect with the existing customer and bring newer audiences to the brand and TV is the perfect medium to talk to such a wide audience and showcase brand presence at a national stage.”


Added Senthil Kumar, Chief Creative Officer, JWT: “We are very excited to embark on a new journey with Max Fashion on TV.  It has been a strong and exciting collaboration between Max Fashions, JWT and Curious. With this campaign the attempt is to create an interesting spin to value fashion that is more relatable to the brands core consumer. Inspired from everyday life moments, the stories are spiked with a mild touch of humor and fun.”


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